Quality guidelines By Google Webmaster – For Better Ranking in 2014

These quality guidelines for Webmaster cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google's quality guidelines, please let us know by filing a spam report. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritized based on user impact, and in some cases may lead to complete removal of a spammy site from Google's search results. Not all manual actions result in removal, however. Even in cases where we take action on a reported site, the effects of these actions may not be obvious.

Some Quality guidelines - basic principles:

1. Make pages primarily for users, not for search engines.

2.  Don't deceive your users.

3.  Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

4.  Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Quality guidelines - specific guidelines

Avoid the following techniques:

·         Automatically generated content

·         Participating in link schemes

·         Cloaking

·         Sneaky redirects

·         Hidden text or links

·         Doorway pages

·         Scraped content

·         Participating in affiliate programs without adding sufficient value

·         Loading pages with irrelevant keywords

·         Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

·         Abusing rich snippets markup

·         Sending automated queries to Google

Engage in good practices like the following:

Ø  Monitoring your site for hacking and removing hacked content as soon as it appears

Ø  Preventing and removing user-generated spam on your site

If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.

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https://support.google.com/webmasters/answer/35769?hl=en