Thursday, 7 February 2019

Google Lead Form Ads Extensions on Google Search – What is Google Lead Ads

Google Leads Form Ads - Get here details about, what is google leads capture ads, how you can generate leads from google search campaign, how to generate leads from google ads without landing page.

Google Lead Form Ads Extensions on Google Search – What is Google Lead Ads

Google AdWords beta named contact form extensions provides a contact form directly in the google search ad. It is very similar to a lead acquisition form, but this one is found directly in an expanded Google AdWords ad.

What is Google Leads Capture Ads:

Google Lead Form ads can help to Generate High Quality Leads due to the high intent of the customer who fill them an option of a form directly on the search ad itself, similar to the lead ads on Facebook and LinkedIn

Google Lead form extension, which is still in the pilot stage, gives an option of a form directly on the search ad itself, similar to the lead ads on Facebook and LinkedIn. The google ads new initiative will appear in the mobile search results page and will be a game changer for both marketers and consumers. As per Google Search Report, 70-80% of traffic comes from mobile devices, this update will help brands reach the Next Billion Internet Users.

Google Leads Form Extension benefit?

  • Google Lead Form ads can help to Generate High-Quality Leads due to the high-intent of the users.
  • No Need of landing page to fill the form, providing the twin benefit of speed and convenience. 
  • Lead form ads for those brands that don’t have a landing page yet, this is a way to generate inquiries.
  • The Google Lead forms can be optimized without the the technology team.
  • It allows campaigns to go live instantly with limited technology/CRM integrations. 
  • the ads are targeted to the user based on their previous content consumption pattern
  • Google Lead form are usually pre-filled with the information of the user, reducing the friction of filling and making it even easier to hit “Submit”. 
  • The Quality Of Leads is something that needs to be tested once the extension is launched.

Advertiser can get the following fields filled by potential consumers:

In google lead form ads extension advertiser can get user/consumer details pre-filled provided. name, e-mail, phone number as per consumed content.

  • Name of the lead
  • Email ID of the lead
  • Phone number

Google Lead Form extension ads  - the leads will be sent to a Google spreadsheet which can be created during the setup process.

Stay tuned for more updates related to google ad-words , paid campaign marketing.

Saturday, 17 June 2017

Dynamic Search Ads vs Search Network

Dynamic Search Ads:

Dynamic Search Ads help you to run the Adwords account if you have millions of pages of content.

For Example: Suppose you are running an ecommerce site where you have millions of products and each of them have separate landing pages. It is nearly impossible to add all possible keywords to your account.

Then create a DSA campaign

In DSA campaigns you give Google some instructions about your page, which are called auto targets.

For example if this is the landing page you want to promote

This is the list of HTC dealers in Mumbai

you give the auto target as URL Contains HTC and URL Contains Mumbai

Now Google will index this page and whenever a search happens like htc in mumbai it will try to map the keyword with the content of this page and show it as ad.

Search Network:

its an Ads that Only Appears in Search Engine Above the Organic Results for the Query ( Keywords) Targeted , Only Text is used in search network ads. It can only targeted with Keywords & Your ads are Only charged on Number of time its Clicked ( PPC )

Sunday, 25 December 2016


What is a backlink and why are they important? Backlinks or Inbound Links (IBL’s) are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is in a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.

It is not sufficient to just have a high number of inbound links; they need to be quality links. For search engines to determine the quality of inbound links the content of the site is critiqued. The content of the websites you have inbound links with needs to be relevant to the content on your site. The more relevant the inbound links are to your site helps determine the quality of the links. If your site is about breast implants than linking to a site about German Shepherds is not relevant and is therefore not a quality link.

It is easy to get a higher ranking using backlinks than it is to influence search engines with external backlinks from other sites, which is why backlinks matter so much in a search engines algorithm. Recently search engines criteria for quality inbound backlinks has gotten harder. This is due to people using deceptive tactics like hidden links or automatically generated pages whose entire purpose is to generate inbound links to other web pages. These pages are called “link farms” which aren’t ousted by search engines. Link farms could be harmful to your site if you backlink with them and may cause your site to be banned.

By having quality backlinks you are attracting visitors to your site. You can’t just build a website and expect that people are going to find you without being pointed in the right direction. People previously used Reciprocal Linking to achieve this.

Reciprocal Links were discussed in a recent Google update as one of the targets for its latest filters. In order to boost website rankings through the number of inbound links, webmasters had agreed upon Reciprocal Link Exchanges. This link exchange occurs when one webmaster puts a link on their website to point to another webmasters website. Many of these were not relevant links and were just disregarded by search engines. The inbound links were not counted but the outbound links were still counted which lowered the relevancy score of many websites and caused them to drop off the Google map.

Google is working on a patent that will deal with the popularity of sites being linked to and how trustworthy a site is that you link to from your own website. This means you could possibly get into trouble for linking to a bad site. To prepare for this now we should chose relevant sites to link with, sites that don’t have an enormous amount of outbound links on a page and ones that don’t practice bad SEO techniques. By doing all those things we can reduce the risk of having our reciprocal links discounted.

A lot of webmasters have more than one website, sometimes ones that are related to one another. In this case, you need to be careful about interlinking multiple websites on the same IP. If you have say ten related sites and you have a link to each of them on a page that could look bad to search engines. By trying to manipulate backlinks by having too many links with the same IP address is called Backlink Bombing. In some instances it is okay to have links with the same IP address. For instance, if you wanted to provide your visitors with extra resources, a few of these will not hurt, but should definitely be kept to a minimum.

A few tools should be considered when beginning to backlink. Keeping track of your backlinks will be helpful so that you know which sites are linking back to you. By keeping track of your backlinks you can find how the anchor text of the backlink uses keywords relating to your site. To keep track of your backlinks the Domain Stats Tool can be used, it will show you the backlinks of a domain in Google, Yahoo and MSN. There is also few other things this tool will tell you about your website like: how many pages from your website have been indexed, your listings in the Open Directory and Alexa traffic rank.

The Backlink Builder Tool is another useful resource. As you know, it is not important the number of inbound links you have but the number of quality inbound links you have is important. This tool helps to find websites that are related to you that would be likely to add you as a link to their site. By inputting a keyword or a phrase this tool will find related sites for you, which makes the task of finding quality backlinks a lot easier.

Anchor Text is also important in creating quality backlinks to your site. Anchor Text is when a link incorporates a keyword into the text of the hyperlink. Instead of putting “Click Here” on your website, words that relate to your site should be inputted. For instance, if your website is about breast implants then you should use words like “Breast Implants Q & A” for your hyperlink. Using the Backlink Anchor Text Analysis Tool will help you find your backlinks and show you what text is being used to link to your site. I suggest that if the anchor text is not being utilized properly on a site that is linking to you, you should request that website to change the anchor text to something that uses relevant keywords. By doing this it will help boost your quality backlinks score.

Backlinks should be priority in your Search Engine Optimization because of their importance. Hopefully you have gained an understanding of why your site needs quality links and are able to use the tools discussed to obtain those links.

If you have a website relevant to the internet, website design, search engine optimization or online marketing, 

Wednesday, 16 November 2016

Digital Marketing/SEO/SMM/SEM Consultant or Freelancer

Hire Me: As Digital Marketing/SEO/SMM/SEM Consultant or Freelancer

Need serious help with digital marketing? Need a leader who can guide a team of digital marketers/SEO/SMM/SEM? I am open to new opportunities with companies of good repute.

Seeking Position: SEO/SMM/SEM/ Digital Marketing Consultant or Freelancer

I am capable of taking control of your entire digital marketing wing (or create one from scratch if you don’t have a digital marketing department).

The internet has changed the way people buy products and services. Aggressive ad campaigns no longer work. People do research before they buy. With the right tools and strategy, digital marketing can be more efficient than traditional marketing. It can drive up customer loyalty, brand engagement and recognition, repeat sales and opportunities to expand into new products and services.

Send me an email to get my resume and schedule an interview.

If you want to hire me as a Freelancer/consultant, mail me:

Call me: 8527531898

Satish Chandra Sharma
Digital marketing Expert

Tuesday, 15 November 2016

The Battle for Traffic: Organic SEO vs. Social Media Marketing

SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here's what I’ve learned so far:

  • Social media signals don’t influence site rankings
  • SEO isn’t effective without harnessing social media channels

In this post, I want to highlight the following idea: When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. My analysis shows that SMM impacts SEO much more than you might think. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones.

Wednesday, 20 April 2016


Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.

The remarketing ads can be delivered in either or both text and image display formats. The ads are managed in Google AdWords and are shown on web pages visited by your target audience that accept Google advertising placements.

Google remarketing is an ideal tactic especially where the sales process is long and considered and competitive. Executed in the right way it can be a powerful tool to improve sales conversions and to raise your brand profile.

How does Google remarketing work?
It's quite simple really. Remarketing works by placing cookies on your website visitors machine when they meet your criteria. Their cookie ID is added to your remarketing list. You can have multiple lists with a range of different criteria.

For example you may wish to target visitors that viewed a particular page or section on your website but didn't make a purchase or complete and enquiry form.

There are a number of advertising controls including the period of time that a cookie ID stays on your remarketing list, impression caps on how many ads per day are shown to an individual and the ability to block ads on certain websites.

The Google remarketing feature has recently been through a revision and Google has added more features and controls for advertisers. The remarketing feature now allows more flexibility through using upgraded Google Analytics code. This allows for lists to be created and managed without the need to place specific code on the website.

What do I need to be aware of?
There is a minimum threshold of 100 cookie ID's on each remarketing list before a campaign can become active.

To be successful it's important to a) make sure your ad is highly relevant to what you know visitors are looking for and b) contains some form of enticement to encourage them back to your website. For example you could display a special discounted offer on that item.

If your aim is raise brand awareness then you can create ads that achieve exactly that by displaying your brand to visitors over a period of days, weeks or months. And as remarketing is part of Google AdWords you will be able to track outcomes through normal conversion tracking.

Thursday, 3 March 2016

Why aren’t all my xml sitemap pages indexed in Webmaster Tools?

In the last few days I’ve encountered a surprising number of clients and even SEOs who don’t fully understand XML sitemaps, so I’m here to clear up some things.

Let’s say you half read a blog post somewhere that said “if your site doesn’t have an XML sitemap, your site will never be indexed and you will be poor, miserable and die lonely”.  So, you got your developer or SEO to make an XML sitemap for your website, or maybe you did it yourself with a free tool (because you’re cheap).  All giddy and excited, you submit your sitemap through Google Webmaster Tools and wait for the magical day for Google to crawl it.  Like Xmas morning, you creep down the stairs, log into GWT and start to cry because you see a report that looks like this:

Google Webmaster Tools Sitemap Report

“Only 262 pages indexed!” you scream.  “Why does Googlez hate me?  Imma fire my SEO and kick a baby!”

In a fevered response, you (or your SEO) goes line by line through your sitemap.xml file to make sure there are no broken links, or malformed URLs (good for you!), but you can’t find anything.  So instead, you resign yourself to being poor, miserable and dying lonely.

Well..  here’s something you may not have considered..

All URLs in a sitemap.xml file must return a 200 OK response

I find myself constantly amused by the number of XML Sitemaps I come across that have URLs that either 404 or redirect with a 301 or 302.  What’s even more amusing, is when I find URLs that have been disallowed via robots.txt.

So, to help you all understand why the URLs in your XML sitemap may not be indexing fully, I’ve made some easy-to-follow pictures!  Why?  Because I know how much you hate reading.

Here is not index reason:

URLs in XML Sitemap returning 404 Not Found responses

URLs in XML Sitemap returning 301 or 302 redirect responses

URLs in XML Sitemap disallowed via Robots.txt

URLs in XML Sitemap returning 200 OK responses

URL With Duplicate content.

MAy different version of your domain name.

Now, before you start looking… no, this site doesn’t have an XML sitemap file.  Why?  Because they’re not necessary!  An XML sitemap is only a tool to help crawlers discover pages they might not normally find, usually because you have a crappy, unspiderable javascript menu that plays a Megadeth song every time you hover over it with your mouse, because your usability expert told you that was the future of the web.