Friday, 11 December 2020

Telegram Marketing - Telegram Marketing Services क्या आप अपने ब्रांड , प्रोडक्ट या सर्विसेज का टेलीग्राम ग्रुप या चैनल्स में प्रमोशन कराना चाहते है


Telegram Marketing Services: अपने बिज़नेस के ग्रोथ को बढ़ाये टेलीग्राम मार्केटिंग से 

क्या आप अपने ब्रांड , प्रोडक्ट या सर्विसेज का  टेलीग्राम ग्रुप या चैनल्स में प्रमोशन कराना चाहते है , आज ही संपर्क करें : 8527531898

टेलीग्राम  Marketing के फायदे:

टेलीग्राम चैनल से आपको कई तरह के फायदे हो सकते हैं. आजकल जो लोग ऑनलाइन पढ़ाई कर रहे हैं उनसे कहा जाता है की आप उनका टेलीग्राम चैनल जॉइन करें. वहाँ पर आप उस विषय से संबन्धित जानकारी को आसानी से बिना भटके पा सकते हैं. यहाँ आप अपने आइडिया और दूसरे लोग अपने आइडिया और नॉलेज को शेयर कर सकते हैं

Wednesday, 4 March 2020

Do more on the go with new features in the Google Ads mobile app

Do more on the go with new features in the Google Ads mobile app

March 3, 2020
The Google Ads mobile app helps you monitor your campaigns in real time, review high-impact recommendations, and take quick action to improve performance. Over the past few months, we’ve been making several improvements to the app to address some of your feedback. That’s why, starting today, we’re introducing new optimization score features and Dark mode in the app.

Prioritize top recommendations faster

Optimization score helps you prioritize recommendations for your campaigns, making it easy for you to quickly improve performance from within the app. To make it even easier for you to find your most critical recommendations, you can now see your account and campaign-level optimization scores on the account overview screen. Campaigns that have recommendations with the highest potential impact are listed first, so you can prioritize actions that will drive performance.
Gif of account overview page

Get notified when your optimization score changes

To help you stay on top of new recommendations, you’ll be notified in real time when your optimization score changes. Tap the notification to open your Recommendations page, where you can take action to raise your score and improve performance. To receive these notifications, opt in on the Settings page of the app.

Work in comfort with Dark mode

Dark mode is designed for visual comfort. Whether you’re in a low-light environment or prefer darker background colors on your phone, you can now use Dark mode in the Google Ads mobile app. If you’ve already turned on Dark mode in your phone’s settings, you’ll see Dark mode in the app automatically. You can also turn on Dark mode on the Settings page of the app.
Diesel, one of Ireland’s leading fashion and apparel brands, used optimization score on the Google Ads mobile app to prioritize, review, and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions—increasing their traffic by 30X year-over-year.
AGY47 logoAGY47, a leading digital marketing agency, used the Google Ads mobile app to check in on performance, make improvements with optimization score, and keep their account organized on the go -- saving them 2+ hours per week per account.
To see your optimization score and Dark mode on mobile, download the Google Ads mobile app on Android (4.5/5 star rating) or iOS (4.5/5 star rating). Use these best practices to get the most out of your account with the Google Ads mobile app.

Thursday, 7 February 2019

Google Lead Form Ads Extensions on Google Search – What is Google Lead Ads

Google Leads Form Ads - Get here details about, what is google leads capture ads, how you can generate leads from google search campaign, how to generate leads from google ads without landing page.

Google Lead Form Ads Extensions on Google Search – What is Google Lead Ads

Google AdWords beta named contact form extensions provides a contact form directly in the google search ad. It is very similar to a lead acquisition form, but this one is found directly in an expanded Google AdWords ad.

What is Google Leads Capture Ads:

Google Lead Form ads can help to Generate High Quality Leads due to the high intent of the customer who fill them an option of a form directly on the search ad itself, similar to the lead ads on Facebook and LinkedIn

Google Lead form extension, which is still in the pilot stage, gives an option of a form directly on the search ad itself, similar to the lead ads on Facebook and LinkedIn. The google ads new initiative will appear in the mobile search results page and will be a game changer for both marketers and consumers. As per Google Search Report, 70-80% of traffic comes from mobile devices, this update will help brands reach the Next Billion Internet Users.

Google Leads Form Extension benefit?

  • Google Lead Form ads can help to Generate High-Quality Leads due to the high-intent of the users.
  • No Need of landing page to fill the form, providing the twin benefit of speed and convenience. 
  • Lead form ads for those brands that don’t have a landing page yet, this is a way to generate inquiries.
  • The Google Lead forms can be optimized without the the technology team.
  • It allows campaigns to go live instantly with limited technology/CRM integrations. 
  • the ads are targeted to the user based on their previous content consumption pattern
  • Google Lead form are usually pre-filled with the information of the user, reducing the friction of filling and making it even easier to hit “Submit”. 
  • The Quality Of Leads is something that needs to be tested once the extension is launched.

Advertiser can get the following fields filled by potential consumers:

In google lead form ads extension advertiser can get user/consumer details pre-filled provided. name, e-mail, phone number as per consumed content.

  • Name of the lead
  • Email ID of the lead
  • Phone number

Google Lead Form extension ads  - the leads will be sent to a Google spreadsheet which can be created during the setup process.

Stay tuned for more updates related to google ad-words , paid campaign marketing.

Saturday, 17 June 2017

Dynamic Search Ads vs Search Network

Dynamic Search Ads:

Dynamic Search Ads help you to run the Adwords account if you have millions of pages of content.

For Example: Suppose you are running an ecommerce site where you have millions of products and each of them have separate landing pages. It is nearly impossible to add all possible keywords to your account.

Then create a DSA campaign

In DSA campaigns you give Google some instructions about your page, which are called auto targets.

For example if this is the landing page you want to promote

This is the list of HTC dealers in Mumbai

you give the auto target as URL Contains HTC and URL Contains Mumbai

Now Google will index this page and whenever a search happens like htc in mumbai it will try to map the keyword with the content of this page and show it as ad.

Search Network:

its an Ads that Only Appears in Search Engine Above the Organic Results for the Query ( Keywords) Targeted , Only Text is used in search network ads. It can only targeted with Keywords & Your ads are Only charged on Number of time its Clicked ( PPC )

Sunday, 25 December 2016


What is a backlink and why are they important? Backlinks or Inbound Links (IBL’s) are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is in a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.

It is not sufficient to just have a high number of inbound links; they need to be quality links. For search engines to determine the quality of inbound links the content of the site is critiqued. The content of the websites you have inbound links with needs to be relevant to the content on your site. The more relevant the inbound links are to your site helps determine the quality of the links. If your site is about breast implants than linking to a site about German Shepherds is not relevant and is therefore not a quality link.

It is easy to get a higher ranking using backlinks than it is to influence search engines with external backlinks from other sites, which is why backlinks matter so much in a search engines algorithm. Recently search engines criteria for quality inbound backlinks has gotten harder. This is due to people using deceptive tactics like hidden links or automatically generated pages whose entire purpose is to generate inbound links to other web pages. These pages are called “link farms” which aren’t ousted by search engines. Link farms could be harmful to your site if you backlink with them and may cause your site to be banned.

By having quality backlinks you are attracting visitors to your site. You can’t just build a website and expect that people are going to find you without being pointed in the right direction. People previously used Reciprocal Linking to achieve this.

Reciprocal Links were discussed in a recent Google update as one of the targets for its latest filters. In order to boost website rankings through the number of inbound links, webmasters had agreed upon Reciprocal Link Exchanges. This link exchange occurs when one webmaster puts a link on their website to point to another webmasters website. Many of these were not relevant links and were just disregarded by search engines. The inbound links were not counted but the outbound links were still counted which lowered the relevancy score of many websites and caused them to drop off the Google map.

Google is working on a patent that will deal with the popularity of sites being linked to and how trustworthy a site is that you link to from your own website. This means you could possibly get into trouble for linking to a bad site. To prepare for this now we should chose relevant sites to link with, sites that don’t have an enormous amount of outbound links on a page and ones that don’t practice bad SEO techniques. By doing all those things we can reduce the risk of having our reciprocal links discounted.

A lot of webmasters have more than one website, sometimes ones that are related to one another. In this case, you need to be careful about interlinking multiple websites on the same IP. If you have say ten related sites and you have a link to each of them on a page that could look bad to search engines. By trying to manipulate backlinks by having too many links with the same IP address is called Backlink Bombing. In some instances it is okay to have links with the same IP address. For instance, if you wanted to provide your visitors with extra resources, a few of these will not hurt, but should definitely be kept to a minimum.

A few tools should be considered when beginning to backlink. Keeping track of your backlinks will be helpful so that you know which sites are linking back to you. By keeping track of your backlinks you can find how the anchor text of the backlink uses keywords relating to your site. To keep track of your backlinks the Domain Stats Tool can be used, it will show you the backlinks of a domain in Google, Yahoo and MSN. There is also few other things this tool will tell you about your website like: how many pages from your website have been indexed, your listings in the Open Directory and Alexa traffic rank.

The Backlink Builder Tool is another useful resource. As you know, it is not important the number of inbound links you have but the number of quality inbound links you have is important. This tool helps to find websites that are related to you that would be likely to add you as a link to their site. By inputting a keyword or a phrase this tool will find related sites for you, which makes the task of finding quality backlinks a lot easier.

Anchor Text is also important in creating quality backlinks to your site. Anchor Text is when a link incorporates a keyword into the text of the hyperlink. Instead of putting “Click Here” on your website, words that relate to your site should be inputted. For instance, if your website is about breast implants then you should use words like “Breast Implants Q & A” for your hyperlink. Using the Backlink Anchor Text Analysis Tool will help you find your backlinks and show you what text is being used to link to your site. I suggest that if the anchor text is not being utilized properly on a site that is linking to you, you should request that website to change the anchor text to something that uses relevant keywords. By doing this it will help boost your quality backlinks score.

Backlinks should be priority in your Search Engine Optimization because of their importance. Hopefully you have gained an understanding of why your site needs quality links and are able to use the tools discussed to obtain those links.

If you have a website relevant to the internet, website design, search engine optimization or online marketing, 

Wednesday, 16 November 2016

Digital Marketing/SEO/SMM/SEM Consultant or Freelancer

Hire Me: As Digital Marketing/SEO/SMM/SEM Consultant or Freelancer

Need serious help with digital marketing? Need a leader who can guide a team of digital marketers/SEO/SMM/SEM? I am open to new opportunities with companies of good repute.

Seeking Position: SEO/SMM/SEM/ Digital Marketing Consultant or Freelancer

I am capable of taking control of your entire digital marketing wing (or create one from scratch if you don’t have a digital marketing department).

The internet has changed the way people buy products and services. Aggressive ad campaigns no longer work. People do research before they buy. With the right tools and strategy, digital marketing can be more efficient than traditional marketing. It can drive up customer loyalty, brand engagement and recognition, repeat sales and opportunities to expand into new products and services.

Send me an email to get my resume and schedule an interview.

If you want to hire me as a Freelancer/consultant, mail me:

Call me: 8527531898

Satish Chandra Sharma
Digital marketing Expert

Tuesday, 15 November 2016

The Battle for Traffic: Organic SEO vs. Social Media Marketing

SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here's what I’ve learned so far:

  • Social media signals don’t influence site rankings
  • SEO isn’t effective without harnessing social media channels

In this post, I want to highlight the following idea: When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. My analysis shows that SMM impacts SEO much more than you might think. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones.