Many Webmaster are Confused about Exit Rate and Bounce Rates
of Site. Let me solve this confusion by providing an example as to how Google
calculates exit rates and bounce rates for any web sites.
Definition of Exit
& Bounce Rate:
Bounce Rates of
web site: Percentage of visits that leave from the landing page itself.
Exit Rates of web
site: Percentage of exits that happen on
a particular page.
Exit Rate Calculation
by Google:--
Let , we are having 4 Web pages on our site namely A1, B1, C1
and D1. The following sessions happen on the website:
A1-B1-C1 (Visitor
enters Page A1, browses and move to Page B1 then exits from Page C1)
B1-A1-C1 (Visitor
enters Page B1, browses and move to Page A1 then exits from Page C1)
B1-A1 (Visitor
enters Page B1, browses then exits from Page A1)
D1-A1-B1 (Visitor
enters Page D1, browses and move to Page A1 then exits from Page B1)
To calculate the exit rate by Google, we need to identify
the number of times any page participates in that sessions.
As per above example, Here are the numbers of page specific
sessions:
Specific Sessions:
A1- 4 (Page A1 participates in 4 sessions)
B1- 4 (Page B1 participates in 4 sessions)
C1-2 (Page C1 participates in 2 sessions)
D1- 1 (Page D1 participates in 1 session)
Then, we will identify the numbers of times any user exits
from a web page :
A1- 1 (user exits in the 3rd session)
B1- 1 (user exits in the 4th session)
C1- 2 (user exits in both 1st and 2nd session)
D1- 0 (user does not exits from this page on any sessions)
Google Exit rate will get calculated as per the Below Given
formula:
- : (Number of Exits/Number of Participated Sessions)*100
A1- 1/4*100= 25%
B1- 1/4*100= 25%
C1- 2/2*100= 100%
D1- 0/1*100= 0%
Google Bounce Rate
Calculation:--
To calculate the Google bounce rate, we need to first
identify number of times a Web page becomes the landing page.
Let Landing Pages:--
A1- 1 (Page A1 is the landing page for 1 session)
B1- 2 (Page B1 is the landing page for 2 sessions)
C1- 0 (Page A1 is the landing page for 0 sessions)
D1- 1 (Page A1 is the landing page for 1 session)
Google Bounce Rate will get calculated as per the formula: --
-: (Number of Exits/Number of Landing Page Visits)*100
A1- 1/1*100= 100%
B1- 1/2*100= 50%
C1- 2/0*100=0%
D1- 0/1*100= 0%
Where to See the Google Bounce Rate and Exit Rate?
Bounce Rate in Google
Analytics:--
Move to
"Behavior" -> "Site Content" -> "All
Pages", you will see Visitor s both the bounce rate and the exit rates.
To See, How Google calculated Exit Rates, move to
"Behavior" -> "Site Content" -> "Exit
Pages", Divide Exit by Page views and you get the Exit Rates displayed in
the GA Dashboard.
Here is the formula used For Exit Rate:
Exit Rate= Exits/Page Views*100
I think Above Formula Will be Beneficial for Your Any Doubts
on Exit & Bounce Rates. But There is no proper way to verify bounce rate
calculation directly in Google analytics.
For More Info Visit: --- http://www.seosandwitch.com/
