Thursday 4 December 2014

The 9 Worst SEO Tips For 2015 - Best SEO tricks in 2015

It’s that time of year again. I’m looking at the quotes telling me how the “universe” is going to help me fulfil my business ambitions – if only I believe. I’ve seen the photos of Richard Branson smiling and saying “it’s really not about money”.

Unfortunately the universe will not make you money from the Internet. A positive mental attitude will not make you money from the Internet – and neither will Richard Branson.

So you find yourself looking at the blog you last updated in June 2013 and think this year is going to be different than all the other years when you really could not be arsed with it all.

There’s just one problem, your website is not on page one when you search. Heck it’s not even close, even though you have been trying to get it there for months. You look on at your competitors and think, they don’t deserve to be there. Why the fuck is Google giving them a high rank and not me?

The reality is Google doesn’t always play fair and it won’t in 2015, so what do you do? You could always look at these 9 ways to cheat.





1.       Stuff your website with keywords  

Stuff your web pages with keywords. Mention that keyword in every sentence to make your content look as natural as a penguin riding a camel in a desert (more on penguin and stuffing later). It’s not about your website visitor it’s about you and getting your website to the top with a load of indecipherable babble.  Fake interviews, made up case studies or testimonials from your imaginary friends – Knock yourself out and just make it all up. Your visitors won’t understand what you’re going on about but what do you care?


2.       Build thousands of unnatural looking links

Everyone knows how important link building is. This is why you should get hold of as many links as you can. Better still, use one of the many automated services out there that will get hold of thousands for you cheaply. That way you won’t need to spend time writing useful content and getting authority sites to pass on useful link juice. Link juice to you is like carrot juice – not worth the time or effort.

You would rather upset Google’s penguin, which is not some cuddly creature you imagined from that kids movie Happy Feet. Oh no, this penguin is your worst nightmare because it gets your website penalised for unnatural looking links.  


3.       Write useless blogs just for the SEO benefit

Keep posting content on your blog because someone you know told you to. It doesn’t matter if it’s any good, just post the crap anyway because content is king. Even if nobody is reading it, the search engines will. If you can’t be bothered to write it yourself, get someone on Elance or Odesk to do it for you for a dollar an hour in their second language. They will love you for it because they would rather spend time writing crap for you than cleaning it from toilets in their second job (which actually pays them better).


4.       Steal content from other websites  

The easy way to get content on your website is to steal it. The BBC, Telegraph, Sky News to name but a few will have plenty of news you can copy and paste onto your blog. At the end of the day news is news so what’s the point in giving your own perspective on things when somebody has already spent hours of their time researching it for you?


5.       Add duplicate titles to all your pages

You want to rank for ‘Hairdressers Burnley’ so you give every page of your website this one title. Surely one of them will be on page one this year.


6.       Write press releases and keyword stuff them

Press release distribution services are great for backlinks. You can write a press release about nothing in particular and stuff it with keywords that point directly back to your website. This content might even get syndicated amongst a whole bunch of other low grade websites diluting your own authority even further and making your website look spammy.


7.       Be fixated on keywords

Google  has taken away the ability to see the keywords people are using to find your website, so it’s back to guessing what keywords your visitors are using and not knowing what the fuck is happening. Build your website content strategy around those guesses. There are also plenty of free apps out there to help you with your keyword quest.  You can use them to keep tracking your keyword rankings day and night rather than looking at the traffic these keywords are actually bringing in.


8.       Be even more fixated on keyword phrases

We love ‘web design Wrexham’. It is because we love ‘marketing Wrexham’ that we can provide you such a great service from our ‘Internet marketing Wrexham’ offices. It is here you will find our disillusioned undergraduates on work experience churning out this keyword phrased rubbish for our shop window.  


9.       Believe everything your website designer says because he or she is ‘a techie’  

They put your website together. They even built you a fully-fledged ecommerce store with all the trimmings including payment gateways and sold you an add-on package to “evolve” your business. The one thing they forgot to do for you was figure out how to get your website on Google.

You spend months waiting while they tell you the setup is the best around and your website will float to the top all by itself.

When you lose patience after 12 months and hire an SEO consultant they go out of their way to be hostile. Your website is their baby not yours, the SEO is just some bad guy trying to steal it.

Whatever you decide to do with your website this year, good luck with it but please don’t try to cheat. It will only end in tears this time next year.

If you have any tips to add to this list I would be interested to hear them. Please leave your comments below if you like.


*content taken from: www.seoprofessor.co.uk for more detail original content visit:  http://www.seoprofessor.co.uk/the-9-worst-seo-tips-for-2014/

Tuesday 18 November 2014

top 5 Best Ways to Fix Duplicate Content Issue Effectively for Web pages

Copy substance issue is one of the commonest issues in the World Wide Web. It happens when the same bit of substance is accessible to the internet searcher bots and the client on more than one URL. As an issue, internet searchers need to work a considerable measure with a specific end goal to expel copy results from their record. Additionally, as an issue of becoming spam through the utilization of boundless copy substance, Google dispatched the Panda overhaul which punished locales having copy or close copy content in them. Presently, it has gotten to be fundamental for the website admins to keep their webpage protected from any sort of copy substance punishment connected by Google. There are a few courses through which the website admins can keep their webpage sheltered from being punished under "copy content punishment" by Google.



1- Add Rel=canonical Tag 

The rel=canonical connection was acquainted in 2012 with take care of the issue of comparable web records. The rel=canonical connection component lets the web indexes distinguish a favored rendition of the URL to be considered as unique. With respect to case, if a site has 3 URL's to be specific:-

Example.com/camcorder (the first URL)

Example.com/gadgets/camcorder (Duplicate URL 1)

Example.com/electronics?item="camcorder" (Duplicate URL 2)

From the over 3 separate Url's, the same bit of data about the camcorder can be gotten to. This can result in genuine copy substance issue for the fundamental site. We can include rel=canonical tag in 2 copy URL's as given beneath:-

<head>

<link rel="canonical" href=" http://www.example.com/camcorder/ >

</head>

Including the above rel=canonical tag in the copy URL's will advise the internet searcher crawlers to property the substance of the page to the first URL this sparing the website from getting punished because of the copy substance issue.



2- Assign a 301 Redirect 

301 redirects tell the web search tools that the page has moved to an alternate area in this manner passing all the connection value and quality to the principle website. This ought to be the arrangement when the copy page has backlinks and movement coming to it.

The 301 redirection ought to be given in the .htaccess document. A case code is given beneath:-

Redirect 301/ http://mt-example.com/

3- Remove the Link 

As a rule the straightforward and the best arrangement is to expel the copy pages from your site. This will make your undertaking and the web crawler crawlers assignment much less demanding. You can uproot the pages and return 404's for them.

4- Use robots.txt or Meta robots 

An alternate favored method for settling the copy substance issue is by either utilizing robots.txt or the Meta robots tag.

Through robots.txt

Include the accompanying code with a specific end goal to square the internet searcher crawlers from getting to the copy content. This will guarantee the copy substance can be seen by the clients yet stays obstructed for the web crawlers.

Client operators: *

Deny: /copy

Deny:/duplicate.html

Deny:/unique/duplicate.html

Change the lines according to the record names and areas of the copy Url's.

Through Meta robots tag

Meta robots tag is a header level order that advises the internet searchers to file the substance of the page according to the mandates specified in the tag.

A basic order like nofollow can coordinate the web indexes to not to list the substance of the website page. An illustration is given beneath:-

<head>

<meta name= "ROBOTS" content= "NOINDEX, NOFOLLOW"/>

</head>



5- Use Parameter Blocking 

For vast ecommerce locales, parameter blocking can be utilized as a powerful answer for obstructing the copy content. To set parameter blocking, take after the steps given underneath:-

a- Log into the Google Webmaster Tools

b- Move to "URL Parameters" found under "Crawl" tab.

c- Click on Edit and select "no" starting from the drop list. A "no "shows the vicinity of copy substance in the chose URL parameter.

An expression of alert: - Be 100% certain when you are utilizing URL parameters to square comparable substance on the grounds that it can result in the non copy pages to get obstructed by the internet searchers.

For me, the favored choices are utilizing rel=canonical tag and the Meta robots tag. Both these alternatives are less dangerous and fathom the copy substance issue viably.

Thursday 13 November 2014

Doodle 4 Google 2014 India : Your Doodle on the India Google homepage!

In case you're an enthusiast of the Google Doodle and affection the way Google messes around with its logo then here's your opportunity to showcase your imagination and get your doodle on Google India's Landing page on Kids' Day, November fourteenth 2014.

With the dispatch of the sixth Yearly Doodle 4 Google Challenge, we welcome splendid youthful personalities of India to send in their innovative, tasteful and creative Doodles focused around the subject 'A spot in India I wish to visit'.



The challenge is open for all youngsters from Class first to tenth . They have to put on their reasoning caps, get out their colors and get innovative with the Google logo. Let the creative energy stream and bring alive the lovely nation that is India and your fantasy end of the line premise the subject.

A year ago, we asked adolescent doodlers crosswise over India to make inventive, tasteful, creative doodles praising Indian lady. Gayatri Ketharaman from The Religious administrator's Co-Ed School, Pune made this winning doodle.

Taking part in Doodle4google 2014 is straightforward! Simply visit www.google.co.in/doodle4google, download the structure, doodle and submit it. Simply verify your sections achieve us by October, 12 2014. We'll additionally be going to many schools in more than 40 urban areas crosswise over India to gather your sections, so watch out for the Google group!

Finalist will be welcome to Delhi for a prize dispersion occasion on twelfth November 2014 where the champs of the Doodle 4 Google 2014 will be affirmed and recompensed.

Tuesday 28 October 2014

Penguin 3.0 Redesign Strikes - Put On Your Regular Backlink Insurance Shield

Google has redesigned the Penguin by and by yet this time it took around 12 months for Google to invigorate this webspam upgrade.

Google has prior told that invigorating Penguin is not a simple undertaking so we may expect a little postpone in penguin invigorates as contrasted with its sidekick Panda which continues overhauling frequently. Panda affections to get revived soon, isn't it?



So people, check your rankings at the end of the day and see whether your rankings are steady? If not, then make a point to get your common backlink insurance shield up. Penguin adores common backlinks, zero spam backlinks and definitive high trusted seed backlinks. Then again, it abhors FFA backlinks, spammy backlinks and low quality unnatural backlinks. Which side would you say you are on?

On the off chance that you haven't generally done your complete backlink dissection yet then now is the ideal time for you to do so. Keep in mind to take after the Google's third party referencing rules to keep your site protected from the after influences of the Penguin overhaul.


Wednesday 24 September 2014

Google Analytics Questions and Answers - Tricks and tips SEO - Google Analytics Tips ans tricks

1- A customer named Mike visits your website via organic search at 8:54 AM and spends around 3 minutes browsing some more pages. Meanwhile, Mike opened up a new site and went to the search engine to enter some search queries. Mike again visits your site at around 9:05 AM but this time through paid search. Mike now has 2 different windows opened and both of these windows has your site opened. Mike browses some more pages of your site and finally closes both the windows at 9:17 AM How many sessions are created and how long does the session/sessions last?

Answer: 2 sessions are created. The first session starts at 8:54 AM and ends at 9:05 AM lasting 11 minutes. The second session starts at 9:05 AM and ends at 9:17 AM lasting 12 minutes.

2- For a bakery shop website, the following sessions are made in a week:

Monday: Chocolates > Pineapples > Strawberry
Tuesday:  Vanilla > Strawberry
Wednesday:  Butterscotch > Chocolates > Vanilla
Thursday:  Chocolates > Exit
Friday: Vanilla > Strawberry > Pineapple

what is the bounce rate and exit rate for the Vanilla page?
what is the bounce rate and exit rate for the Chocolate page?


Answer: A- Bounce rate for Vanilla page is 0% (no sessions began with Page A, so it has no bounce rate).
B- Exit rate for Vanilla page is 33% (3 sessions included the Vanilla page and 1 session served as an exit from the Vanilla page so 1/3*100 = 33%)

A- Bounce rate for chocolate page is 50% (2 sessions started with the Chocolate page with one leading to a single page session)
B- Exit rate for Chocolate page is 33% (3 sessions included the Chocolate page and 1 session served as an exit from the Chocolate page so 1/3*100 = 33%)



3- Consider the following scenario:

Person A clicks over your site from facebook.com, then returns to your site from google.com to convert.
Person B clicks over your site from google.com then returns directly to convert.
Person C clicks over to your site from digg.com, then returns to your site from facebook.com to convert.
Person D clicks over your site from google.com, then returns to your site directly and then again returns to your site from facebook.com to convert.
Person E clicks over your site from nytimes.com, then returns to your site from bing.com to convert.

which channel has the highest number of assisted conversions?

Answer: google.com because it participates in 3 non-last interaction sessions and assists in conversions.

4- Your client recently offered some FREE e-books downloading from his site. He wants to know, how many people are downloading the books. How can you do so with the help of Google Analytics.

Answer: We can do so with the help of event tracking in Google Analytics. The following codes will be used:

<a href=”pdfs/my-file.pdf” target=”_blank” onclick=”_gaq.push(['_trackEvent','Download','PDF',this.href]);”>Download my file</a>

This code will track every click on the download button and send the data to Google Analytics.



5- Mr. X is the owner of Asia's largest online florist shop but he recently faced a strange situation while browsing Google Analytics. His own website was listed as a referral traffic source. It was strange for him to see his own website listed as a referral traffic source under GA. How will you correct the issue?

Answer: We can add the main domain on the referral exclusion list located under tracking info. This will exclude all the self-referred traffic.

6- A user visits your site via clicking on the saved bookmark in his browser. What sort of traffic source will it get counted under?

Answer: It will get counted under direct traffic.

7- Is Exit rate a metric or a dimension?

Answer: It is a metric.

8- Mr. A has around 10 different PDF calenders displayed on the calenders page of his website. He wants to track which calender is getting the maximum clicks. How can this be possible?

Answer: For tracking the clicks, we will create a virtual pageview using the below code and add to every link displayed on the calender page

_gaq.push(['_trackPageview', '/calender1.pdf']);
_gaq.push(['_trackPageview', '/calender2.pdf']);
etc.

Note : the above content / Question is taken from www.seosandwitch.com thanks for tricky question and information. and images take from google. thanks to owner of images.

Friday 18 July 2014

BEST SEO TRICKS AND TIPS IN 2014 – BEST SEO IDEAS FOR 2014

SEO in 2014 is too complex for beginners so they must need to understand some Best SEO Tips and trick in 2014 and Tricks that will boost their Website ranking better in Search Engines like google, yahoo , bing etc.

Below are some Points that you have to care Before starting optimization for better ranking..



Tips and Techniques for Keyword Analysis

1. Use Google Keyword Planner
2. Find Less Competitive Keywords with high search Volume
3. Choose Key phrases
4. List out Relative Keywords by relevance

Some Excellent SEO Tips to improve On-Page optimization

1. Interesting and Descriptive to read
2. Quality of the Content
3. Short and Sweet Title
4. Relative Meta Description
5. Optimal Keyword Density Ratio
6. SEO Friendly Url
7. Keywords in First Paragraph
8. Use of Headings
9. Focusing Keywords
10. Image Optimization



Best Tricks to improve Off-Page SEO

1. Use of Social Media
2. Quality Link Building

Effective SEO Tricks for 2014

1. Find LSI Keywords
2. Use LSI Keywords more
3. SEO Check Up

Necessaries of SEO Tricks 2014

In this competitive world of online marketing, Digital marketing we need to follow above Given some techniques for Good ranking in search Engines.

We need to remember in SEO that is if we write Quality and Unique web content and Good Articles that is the one rule always survives you in search engine ranking position.

Above given some short SEO Tips and Tricks will helps to boost your rank in 2014.

if you have any suggestion about today SEO please mail me: satishrbs08@gmail.com or call me: 8527531898.



Wednesday 2 July 2014

Roles and Responsibilities of SEO Manager

Who is SEO Manager?

They are one who has the skills in marketing techniques and strategies, keyword analysis and selection. Without them SEO are not that good enough.



DUTIES & RESPONSIBILITIES:

1. Manage SEO projects by working with product management and marketing, content, technology, and vendors on implementation.

2. Perform keyword performance research/analysis; select and refine SEO/SEM keyword list.

3. Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.

4. Monitor performance of search engine rankings and traffic; work with SEM vendors to reach target metrics.

5. Define SEO requirements and recommend site enhancements that maximize ROI and increase rank of natural search result listings.

6. Serve as internal search expert to ensure best practices are shared and leveraged by all groups.

7. Conduct regular reviews of the site and identify areas where changes should be made to make the site more SEO friendly.

8. Provide specific reports on performance data for IT and product management

9. Gather industry research, competitive landscape information and trade intelligence for SEO strategy development and optimization.

10. Other duties as required.

Wednesday 28 May 2014

Top most Google Analytics Blogs

In order to keep yourself updated regarding the latest development related to Google Analytics, it's very important to follow certain blogs that shares excellent tips, tricks and latest updates on several aspects of Google Analytics. The top most blogs are shared below:

you must watch this Video.


1- Oscam's Razor  by Avinash Kaushik : http://www.kaushik.net/avinash/

2- Analytics Talk  by Justin Cutroni : http://cutroni.com/

3- Lunamterics Blog : http://www.lunametrics.com/

4- Kissmetrics : http://blog.kissmetrics.com/



5- ROI Revolution :http://www.roirevolution.com/blog/

6- Loves Data : http://www.lovesdata.com/blog/

7- Analytics Ninja: http://www.analytics-ninja.com/blog.html
 
8- Quicksprout  : http://www.quicksprout.com/blog/

9- Blastam :http://www.blastam.com/blog/

10- Crazy Egg  :http://blog.crazyegg.com/

Chek analytics info on Google's own blog - http://analytics.blogspot.in/

Visit Here for more info: http://www.seosandwitch.com/

Friday 25 April 2014

Quality guidelines By Google Webmaster – For Better Ranking in 2014

These quality guidelines for Webmaster cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.



If you believe that another site is abusing Google's quality guidelines, please let us know by filing a spam report. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritized based on user impact, and in some cases may lead to complete removal of a spammy site from Google's search results. Not all manual actions result in removal, however. Even in cases where we take action on a reported site, the effects of these actions may not be obvious.



Some Quality guidelines - basic principles:

1. Make pages primarily for users, not for search engines.

2.  Don't deceive your users.

3.  Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

4.  Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.



Quality guidelines - specific guidelines

Avoid the following techniques:

·         Automatically generated content

·         Participating in link schemes

·         Cloaking

·         Sneaky redirects

·         Hidden text or links

·         Doorway pages

·         Scraped content

·         Participating in affiliate programs without adding sufficient value

·         Loading pages with irrelevant keywords

·         Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

·         Abusing rich snippets markup

·         Sending automated queries to Google

Engage in good practices like the following:

Ø  Monitoring your site for hacking and removing hacked content as soon as it appears

Ø  Preventing and removing user-generated spam on your site

If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.
Visit here For More Info: ---

Tuesday 25 March 2014

On Page SEO Optimizations Techniques in 2014

On Page SEO Optimizations – the changes made on the files/Webpage and servers of the website come under on page optimization. in Simple Words changing the title tag of  the website / Web Pages, changing the meta tags of the website pages, rewriting Web content, applying redirects, adding some commands in the robots.txt file. changes that one does on the website inner pages itself come under on page SEO optimization.

"SEO is the process of affecting the visibility of a website or web page in a search engine's "natural" ("organic") search results."




Some Seo On Page Techniques:---

1-      Change on the title tag (Main)
2-      Change on the Meta tags
3-      Change on the content(Adding quality and relevant contents)
4-      Removing any canonical issues (if have on Website or Web pages)
5-      Check robots.txt file
6-      Maintain a clear Web site hierarchy
7-      Improving search engine accessibility.
8-      Maintaining the number of OBL’s on a web pages.
9-      Adding sitemap.xml and sitemap.html on Website          
10-     Removing broken links from Web site
11-     ADD H1, H2...Tags on WEb Site
12-     Proper Maintaining of CSS, HTML Codes as Per Guidelines
13-     Use Alt Tags For Adding Keywords
14-     Check Keywords Density on Web Page Content
15-     Reduce Web Site / Pages Loading times.


Visit For Latest SEO Techniques: http://www.satishchandrasharma.in/2014/03/latest-seo-tips-and-techniques-in-march.html


If Any Suggestions then Send Me...: satishrbs08@gmail.com

Saturday 8 March 2014

Tips to optimize your business website for social media?

Social Media Optimization (SMO):

SMO stands for Social Media Optimization. A set of techniques which increases your Company / Brand presence in the social media. It encourages peoples to spread the buzz about your Company  and makes it popular.

What is Difference between Social Media and Social Networks sites?.

Social Media are a set of technologies that promotes the growth of social networks. On the other hand, social networks or groups consisting of real world people who share a view or passion with the help of those networks.

Social Media Sites : E.g                                                         Social Network Sites: E.g
·         Facebook                                                                          Recipe Lovers
·         Twitter                                                                              Aces of Cards
·         Myspace                                                                           I Love Cartoon
·         Youtube                                                                      Search Engine Optimizer
·         Orkut                                                                               Facebook Lovers
·         Flickr                                                                               The sharp mind
·         Digg                                                                                Total chemistry
·         Delicious                                                                             Bike Hunks
·         Classmates   and etc.                                                        Chill n read  etc.



Tips to optimize your business website for social media?

  • ·         Create a complete profile of your brand / company on the targeted social media sites.
  • ·         And also Join some likeminded social networks and share useful stuff with them.
  • ·         Share some interesting Latest news and try to integrate your brand / Business with it.
  • ·         And Follow the social media etiquettes.
  • ·         Include your website / Brand Logo when sharing information  Related to Business with your audience.
  • ·         Keep your profile updated about latest information.
  • ·         Increase your Presence. Have more likes in your Facebook page, Linkedin,  more followers on twitter profile, G+, Pint, etc.
I think Above Some Tips will Be Beneficial For Your Busines / Branding.

Sunday 2 March 2014

Latest SEO Tips and Techniques in March 2014

Now SEO basics discuss about some latest SEO Tips & Techniques for March 2014, I thinks, which help you to raise ranking of website and boost traffics. Google is updating their algorithm every Day & month for preventing spam, Duplicates Content, Black hat Techniques and others unethical manners and millions of websites are lost their ranking due to Google Algorithm updated in last year.



These are Some Basics Things in SEO that you have to apply on Your Blog or Business Website:--

(1) Always Use Unique and Fresh Contents on your websites / Blog.

(2) Use Good quality content for your web pages / Blog with targeted keywords but make sure when your are writing a content don't use targeted keywords much more otherwise your website / Blog will be punish by Google for Keyword Stuffing.

(3) Build Natural and Quality back links because of Google accept only Quality & Natural back links and better is to always avoid exact match anchor text with low quality back-links.

(4) Keep in Mind, Building back links must be relevant your websites / Blog themes.



(5) Build internal cross linking of Web Pages, Web Page Internal links is a best SEO technique in 2014 and it will reduce bounce rates of your website / Blog Pages.

(6) Social Media optimizations:  SMO is a best roll for SEO in 2014. You can get visitors from Social Media Sites and Click on Web Sites Pages by:-Face Book, Google +1, twitter, LinkedIn, pinterest, VK, Stumble upon & others.

(7) Create Mobile and Browsers friendly websites because of day by day increasing mobile users so many visitors will come from tablets or smart phones, etc.

Written By : Er. Satish Chandra Sharma, You Can Sends Any SEO Suggestion Content on My E-mail Id For Publish. E-mail id: satishrbs08@gmail.com

Above Few Tips in Not Sufficient for SEO, But It wills Provide Better Ranking as per Latest Changes in Google Search Algorithms.

Friday 28 February 2014

How Google Calculates Exit Rate and Bounce Rate.

Many Webmaster are Confused about Exit Rate and Bounce Rates of Site. Let me solve this confusion by providing an example as to how Google calculates exit rates and bounce rates for any web sites.

Definition of Exit & Bounce Rate:

Bounce Rates of web site: Percentage of visits that leave from the landing page itself.
Exit Rates of web site:  Percentage of exits that happen on a particular page.

Exit Rate Calculation by Google:--

Let , we are having 4 Web pages on our site namely A1, B1, C1 and D1. The following sessions happen on the website:

A1-B1-C1 (Visitor enters Page A1, browses and move to Page B1 then exits from Page C1)
B1-A1-C1 (Visitor enters Page B1, browses and move to Page A1 then exits from Page C1)
B1-A1 (Visitor enters Page B1, browses then exits from Page A1)
D1-A1-B1 (Visitor enters Page D1, browses and move to Page A1 then exits from Page B1)

To calculate the exit rate by Google, we need to identify the number of times any page participates in that sessions.



As per above example, Here are the numbers of page specific sessions:

Specific Sessions:

A1- 4 (Page A1 participates in 4 sessions)

B1- 4 (Page B1 participates in 4 sessions)

C1-2 (Page C1 participates in 2 sessions)

D1- 1 (Page D1 participates in 1 session)

Then, we will identify the numbers of times any user exits from a web page :

A1- 1 (user exits in the 3rd session)
B1- 1 (user exits in the 4th session)
C1- 2 (user exits in both 1st and 2nd session)
D1- 0 (user does not exits from this page on any sessions)

Google Exit rate will get calculated as per the Below Given formula:

- : (Number of Exits/Number of Participated Sessions)*100

A1- 1/4*100= 25%
B1- 1/4*100= 25%
C1- 2/2*100= 100%
D1- 0/1*100= 0%



Google Bounce Rate Calculation:--

To calculate the Google bounce rate, we need to first identify number of times a Web page becomes the landing page.

Let Landing Pages:--

A1- 1 (Page A1 is the landing page for 1 session)
B1- 2 (Page B1 is the landing page for 2 sessions)
C1- 0 (Page A1 is the landing page for 0 sessions)
D1- 1 (Page A1 is the landing page for 1 session)



Google Bounce Rate will get calculated as per the formula: --

-: (Number of Exits/Number of Landing Page Visits)*100

A1- 1/1*100= 100%
B1- 1/2*100= 50%
C1- 2/0*100=0%
D1- 0/1*100= 0%

Where to See the Google Bounce Rate and Exit Rate?

Bounce Rate in Google Analytics:--

Move to "Behavior" -> "Site Content" -> "All Pages", you will see Visitor s both the bounce rate and the exit rates.

To See, How Google calculated Exit Rates, move to "Behavior" -> "Site Content" -> "Exit Pages", Divide Exit by Page views and you get the Exit Rates displayed in the GA Dashboard.

Here is the formula used For Exit Rate:

Exit Rate= Exits/Page Views*100

I think Above Formula Will be Beneficial for Your Any Doubts on Exit & Bounce Rates. But There is no proper way to verify bounce rate calculation directly in Google analytics.


For More Info Visit: --- http://www.seosandwitch.com/

Tuesday 25 February 2014

Today is the Day, SEO Changed with Google's Panda Algorithm Updates

Today is a day in SEO that webmasters will never forget. On February 24, 2011, Google Launched Panda Algorithm, three years ago, Google changed the SEO algorithm that would downgrade the low-value content.

Panda had a larger impact on Google's search quality related algorithms in Google's history. Search Engine Optimizers may argue that Penguin was felt more, and its likely was by SEOs, after Panda, but Panda algorithm probably had a wider imprint.



Since then, we had nearby 25+ Panda Algorithm refreshes and updates, here are some:-- 
  1. Panda #25 - March 15, 2013
  2. Panda #24 - January 22, 2013
  3. Panda #23 - December 21, 2012
  4. Panda #22  - November 21st
  5. Panda #22 - November 21st
  6. Panda #21 - November 5th
  7. Panda #20 - September 27th
  8. Panda 3.9.2 - September 18th
  9. Panda 3.9.1 - August 20th
  10. Panda 3.9 - July 24th
  11. Panda 3.8 - June 25th
  12. Panda 3.7 - June 9th
  13. Panda 3.6 - April 27th
  14. Panda 3.5 -  April 19th
  15. Panda 3.4 -  March 23rd
  16. Panda 3.3 - February 26th
  17. Panda 3.2 -  January 15th
  18. Panda 3.1 - November 18th
  19. Panda 2.5.3 - October 19/20th
  20. Panda 2.5.2 -  October 13th
  21. Panda 2.5.1 - October 9th
  22. Panda 2.5 -  September 28th
  23. Panda 2.4 - August
  24. Panda 2.3 - around July 22nd.
  25. Panda 2.2 - June 18th or so.
  26. Panda 2.1 - May 9th or so.
  27. Panda 2.0 - April 11th or so.
  28. Panda 1.0 - February 24th


Google stopped confirming updates of Panda from last year and then started doing rolling .They softened it recently and there have been refreshes monthly, some bigger than others but it is hard to know if it was Panda or something else update.


Monday 24 February 2014

About Me

My name is Satish Chandra Sharma and I am a B.tech in Computer Science & Engg from U P Technical University, Lucknow, India. I am starting this blog  as a resource for budding  SEO and Digital marketers. My hobbies include reading books, painting and playing football, chess. I am crazy for volleyball. I also love to go on new places.

My Work Experience

During my 4.9 years of work experience including Telecommunication and the Digital marketing industry, I have worked with many companies and worked towards enhancing my key skills. I never knew when Digital Marketing became my passion and the biggest success factors of my life. Here are some of the work that includes my profile:-



Clients interaction
Seo proposals preparation
On page SEO sites audit
Carrying out link building campaigns
Preparation of SEO report
Analyzing GWT and GA report
Handling client side queries
Working as a SEO trainer
Meeting client
Planning and implementing strategies for goal conversions
Delivering presentations

Contributions and Publishing

My passion for SEO / Digital Marketing and love for writing has kept me active on various sites as an active contributor / Blogger. Some of the popular ones include  Google , Yahoo, Business2community, etc.

I  AM  recently Writing on Internet Marketing. You can read my full Papers here coming Soon.

My Social Life !

You can follow me on my Personal social profiles  Pages given below:-

Twitter
Facebook
Linkedin
Google+