Tuesday, 25 March 2014

On Page SEO Optimizations Techniques in 2014

On Page SEO Optimizations – the changes made on the files/Webpage and servers of the website come under on page optimization. in Simple Words changing the title tag of  the website / Web Pages, changing the meta tags of the website pages, rewriting Web content, applying redirects, adding some commands in the robots.txt file. changes that one does on the website inner pages itself come under on page SEO optimization.

"SEO is the process of affecting the visibility of a website or web page in a search engine's "natural" ("organic") search results."




Some Seo On Page Techniques:---

1-      Change on the title tag (Main)
2-      Change on the Meta tags
3-      Change on the content(Adding quality and relevant contents)
4-      Removing any canonical issues (if have on Website or Web pages)
5-      Check robots.txt file
6-      Maintain a clear Web site hierarchy
7-      Improving search engine accessibility.
8-      Maintaining the number of OBL’s on a web pages.
9-      Adding sitemap.xml and sitemap.html on Website          
10-     Removing broken links from Web site
11-     ADD H1, H2...Tags on WEb Site
12-     Proper Maintaining of CSS, HTML Codes as Per Guidelines
13-     Use Alt Tags For Adding Keywords
14-     Check Keywords Density on Web Page Content
15-     Reduce Web Site / Pages Loading times.


Visit For Latest SEO Techniques: http://www.satishchandrasharma.in/2014/03/latest-seo-tips-and-techniques-in-march.html


If Any Suggestions then Send Me...: satishrbs08@gmail.com

Saturday, 8 March 2014

Tips to optimize your business website for social media?

Social Media Optimization (SMO):

SMO stands for Social Media Optimization. A set of techniques which increases your Company / Brand presence in the social media. It encourages peoples to spread the buzz about your Company  and makes it popular.

What is Difference between Social Media and Social Networks sites?.

Social Media are a set of technologies that promotes the growth of social networks. On the other hand, social networks or groups consisting of real world people who share a view or passion with the help of those networks.

Social Media Sites : E.g                                                         Social Network Sites: E.g
·         Facebook                                                                          Recipe Lovers
·         Twitter                                                                              Aces of Cards
·         Myspace                                                                           I Love Cartoon
·         Youtube                                                                      Search Engine Optimizer
·         Orkut                                                                               Facebook Lovers
·         Flickr                                                                               The sharp mind
·         Digg                                                                                Total chemistry
·         Delicious                                                                             Bike Hunks
·         Classmates   and etc.                                                        Chill n read  etc.



Tips to optimize your business website for social media?

  • ·         Create a complete profile of your brand / company on the targeted social media sites.
  • ·         And also Join some likeminded social networks and share useful stuff with them.
  • ·         Share some interesting Latest news and try to integrate your brand / Business with it.
  • ·         And Follow the social media etiquettes.
  • ·         Include your website / Brand Logo when sharing information  Related to Business with your audience.
  • ·         Keep your profile updated about latest information.
  • ·         Increase your Presence. Have more likes in your Facebook page, Linkedin,  more followers on twitter profile, G+, Pint, etc.
I think Above Some Tips will Be Beneficial For Your Busines / Branding.

Sunday, 2 March 2014

Latest SEO Tips and Techniques in March 2014

Now SEO basics discuss about some latest SEO Tips & Techniques for March 2014, I thinks, which help you to raise ranking of website and boost traffics. Google is updating their algorithm every Day & month for preventing spam, Duplicates Content, Black hat Techniques and others unethical manners and millions of websites are lost their ranking due to Google Algorithm updated in last year.



These are Some Basics Things in SEO that you have to apply on Your Blog or Business Website:--

(1) Always Use Unique and Fresh Contents on your websites / Blog.

(2) Use Good quality content for your web pages / Blog with targeted keywords but make sure when your are writing a content don't use targeted keywords much more otherwise your website / Blog will be punish by Google for Keyword Stuffing.

(3) Build Natural and Quality back links because of Google accept only Quality & Natural back links and better is to always avoid exact match anchor text with low quality back-links.

(4) Keep in Mind, Building back links must be relevant your websites / Blog themes.



(5) Build internal cross linking of Web Pages, Web Page Internal links is a best SEO technique in 2014 and it will reduce bounce rates of your website / Blog Pages.

(6) Social Media optimizations:  SMO is a best roll for SEO in 2014. You can get visitors from Social Media Sites and Click on Web Sites Pages by:-Face Book, Google +1, twitter, LinkedIn, pinterest, VK, Stumble upon & others.

(7) Create Mobile and Browsers friendly websites because of day by day increasing mobile users so many visitors will come from tablets or smart phones, etc.

Written By : Er. Satish Chandra Sharma, You Can Sends Any SEO Suggestion Content on My E-mail Id For Publish. E-mail id: satishrbs08@gmail.com

Above Few Tips in Not Sufficient for SEO, But It wills Provide Better Ranking as per Latest Changes in Google Search Algorithms.

Friday, 28 February 2014

How Google Calculates Exit Rate and Bounce Rate.

Many Webmaster are Confused about Exit Rate and Bounce Rates of Site. Let me solve this confusion by providing an example as to how Google calculates exit rates and bounce rates for any web sites.

Definition of Exit & Bounce Rate:

Bounce Rates of web site: Percentage of visits that leave from the landing page itself.
Exit Rates of web site:  Percentage of exits that happen on a particular page.

Exit Rate Calculation by Google:--

Let , we are having 4 Web pages on our site namely A1, B1, C1 and D1. The following sessions happen on the website:

A1-B1-C1 (Visitor enters Page A1, browses and move to Page B1 then exits from Page C1)
B1-A1-C1 (Visitor enters Page B1, browses and move to Page A1 then exits from Page C1)
B1-A1 (Visitor enters Page B1, browses then exits from Page A1)
D1-A1-B1 (Visitor enters Page D1, browses and move to Page A1 then exits from Page B1)

To calculate the exit rate by Google, we need to identify the number of times any page participates in that sessions.



As per above example, Here are the numbers of page specific sessions:

Specific Sessions:

A1- 4 (Page A1 participates in 4 sessions)

B1- 4 (Page B1 participates in 4 sessions)

C1-2 (Page C1 participates in 2 sessions)

D1- 1 (Page D1 participates in 1 session)

Then, we will identify the numbers of times any user exits from a web page :

A1- 1 (user exits in the 3rd session)
B1- 1 (user exits in the 4th session)
C1- 2 (user exits in both 1st and 2nd session)
D1- 0 (user does not exits from this page on any sessions)

Google Exit rate will get calculated as per the Below Given formula:

- : (Number of Exits/Number of Participated Sessions)*100

A1- 1/4*100= 25%
B1- 1/4*100= 25%
C1- 2/2*100= 100%
D1- 0/1*100= 0%



Google Bounce Rate Calculation:--

To calculate the Google bounce rate, we need to first identify number of times a Web page becomes the landing page.

Let Landing Pages:--

A1- 1 (Page A1 is the landing page for 1 session)
B1- 2 (Page B1 is the landing page for 2 sessions)
C1- 0 (Page A1 is the landing page for 0 sessions)
D1- 1 (Page A1 is the landing page for 1 session)



Google Bounce Rate will get calculated as per the formula: --

-: (Number of Exits/Number of Landing Page Visits)*100

A1- 1/1*100= 100%
B1- 1/2*100= 50%
C1- 2/0*100=0%
D1- 0/1*100= 0%

Where to See the Google Bounce Rate and Exit Rate?

Bounce Rate in Google Analytics:--

Move to "Behavior" -> "Site Content" -> "All Pages", you will see Visitor s both the bounce rate and the exit rates.

To See, How Google calculated Exit Rates, move to "Behavior" -> "Site Content" -> "Exit Pages", Divide Exit by Page views and you get the Exit Rates displayed in the GA Dashboard.

Here is the formula used For Exit Rate:

Exit Rate= Exits/Page Views*100

I think Above Formula Will be Beneficial for Your Any Doubts on Exit & Bounce Rates. But There is no proper way to verify bounce rate calculation directly in Google analytics.


For More Info Visit: --- http://www.seosandwitch.com/

Tuesday, 25 February 2014

Today is the Day, SEO Changed with Google's Panda Algorithm Updates

Today is a day in SEO that webmasters will never forget. On February 24, 2011, Google Launched Panda Algorithm, three years ago, Google changed the SEO algorithm that would downgrade the low-value content.

Panda had a larger impact on Google's search quality related algorithms in Google's history. Search Engine Optimizers may argue that Penguin was felt more, and its likely was by SEOs, after Panda, but Panda algorithm probably had a wider imprint.



Since then, we had nearby 25+ Panda Algorithm refreshes and updates, here are some:-- 
  1. Panda #25 - March 15, 2013
  2. Panda #24 - January 22, 2013
  3. Panda #23 - December 21, 2012
  4. Panda #22  - November 21st
  5. Panda #22 - November 21st
  6. Panda #21 - November 5th
  7. Panda #20 - September 27th
  8. Panda 3.9.2 - September 18th
  9. Panda 3.9.1 - August 20th
  10. Panda 3.9 - July 24th
  11. Panda 3.8 - June 25th
  12. Panda 3.7 - June 9th
  13. Panda 3.6 - April 27th
  14. Panda 3.5 -  April 19th
  15. Panda 3.4 -  March 23rd
  16. Panda 3.3 - February 26th
  17. Panda 3.2 -  January 15th
  18. Panda 3.1 - November 18th
  19. Panda 2.5.3 - October 19/20th
  20. Panda 2.5.2 -  October 13th
  21. Panda 2.5.1 - October 9th
  22. Panda 2.5 -  September 28th
  23. Panda 2.4 - August
  24. Panda 2.3 - around July 22nd.
  25. Panda 2.2 - June 18th or so.
  26. Panda 2.1 - May 9th or so.
  27. Panda 2.0 - April 11th or so.
  28. Panda 1.0 - February 24th


Google stopped confirming updates of Panda from last year and then started doing rolling .They softened it recently and there have been refreshes monthly, some bigger than others but it is hard to know if it was Panda or something else update.


Monday, 24 February 2014

About Me

My name is Satish Chandra Sharma and I am a B.tech in Computer Science & Engg from U P Technical University, Lucknow, India. I am starting this blog  as a resource for budding  SEO and Digital marketers. My hobbies include reading books, painting and playing football, chess. I am crazy for volleyball. I also love to go on new places.

My Work Experience

During my 4.9 years of work experience including Telecommunication and the Digital marketing industry, I have worked with many companies and worked towards enhancing my key skills. I never knew when Digital Marketing became my passion and the biggest success factors of my life. Here are some of the work that includes my profile:-



Clients interaction
Seo proposals preparation
On page SEO sites audit
Carrying out link building campaigns
Preparation of SEO report
Analyzing GWT and GA report
Handling client side queries
Working as a SEO trainer
Meeting client
Planning and implementing strategies for goal conversions
Delivering presentations

Contributions and Publishing

My passion for SEO / Digital Marketing and love for writing has kept me active on various sites as an active contributor / Blogger. Some of the popular ones include  Google , Yahoo, Business2community, etc.

I  AM  recently Writing on Internet Marketing. You can read my full Papers here coming Soon.

My Social Life !

You can follow me on my Personal social profiles  Pages given below:-

Twitter
Facebook
Linkedin
Google+