Depending on your budget, competition, and ability to capitalize on that traffic, you might need to spend anywhere from 5k-25k per month on those activities alone to achieve parity with the others in your market.
Also, depending on what kind of traffic you need, SEO and PPC specifically might not even pay for themselves. They're really only useful for people who don't know your URL or business/product name.
If you've got a nice database, customer list, partner's customer list, or active community then spending money on those programs will take money out of investing in programs that capitalize on extremely valuable assets you already have.
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