Ethical SEO vs. Unethical SEO Techniques in 2015 - SEO Tricks

SEO practices are rapidly making waves in the World Wide Web. As a tool for best optimising a website, SEO has accomplished a following of businesses that use ethical and unethical practices.

SEO (Search Engine Optimisation) Practice & Techniques
SEO is an effective brand awareness tool that enables online companies to market themselves within their own competitive business industries. SEO is all about ranking on major search engines (Google, MSN, Yahoo etc). The higher a website’s ranking, the more traffic and potential business dealings can be successfully generated. SEO is also a tool companies can use to “serve their customers”, giving them exactly what they want, when they want it.

The whole idea of SEO relates to how a target audience searches for information, products and services online. Searches are broken down into keywords. Sufficiently used keywords increase rankings. If a website uses keywords and phrases that match an online user’s search breakdowns, a company has an increased chance of better targeting their audience.

Methods of creating a winning SEO formula that best achieves this can be “honest” (ethical) or “dishonest” (unethical). The main difference between the two is quite simple: one follows generally accepted techniques and the other does not. What, then, is ethical SEO and unethical SEO?

What is Ethical SEO?
Ethical SEO is often referred to as “white hat” and is generally used to describe the use of accepted search engine optimisation techniques or code of conduct. Ethical SEO techniques are generally considered as those that can are clearly visible or obvious to a website visitor. Any hidden tricks are usually indicative of a hidden agenda.

What is Unethical SEO?
In contrast, unethical SEO is often referred to as “black hat” or “spam”. Unethical SEO is not necessarily an illegal activity, but is regarded as “below the belt”. Techniques and practices are frowned upon as manipulative and sneaky. In a sense, unethical SEO is all about cutting corners and cheating the accepted code of conduct. Unethical SEO has one essential goal: to achieve immediate or short term ranking results. A great way for an online user to almost instantly recognise unethical SEO methods is to determine the number of links a website uses, as well as their quality.

Unethical SEO practices and techniques are not usually obvious to a visitor. Website companies who make use of unethical techniques in order to achieve high search engine ranking rates by “tricking” the market can be banned or black listed from all major search engines.

Ethical SEO Practices

The following SEO practices and techniques are considered ethical:

• Different links for separate website pages can be created
• Keywords and content that is used is information that is relevant to a website visitor
• Inbound links (links within a website) can be created. These can be useful if advertising through a social media website.
• Websites can be updated regularly with relevant information. These can take the form of press releases, articles and / or blogs.
• Keeping up to date with the types of keywords a target audience is consistently using. This way, keywords within content are built to cater for a customer or client, achieving better rankings, as well as giving a website more credibility. Using keywords properly and sufficiently encourages a target audience to regard and remember a website as being reliable for the information that they seek.
• Links are not exchanged with other websites of a low quality or containing information that is not relevant to a targeted audience.
• Adding a sitemap to a website can be easily found by search engine spiders and helps to better index the entire site.

Unethical SEO Practices
The following SEO practices and techniques are considered unethical:

• Text is hidden – e.g.: white text is “hidden” on a white background, text can be “hidden” behind images or a size zero font can be used.
• Links are hidden or made to appear less obvious so to a website visitor – e.g.: links can be made into the same font colour as the main content.
• Making use of automated queries without the permission from search engines.
• A method of “cloaking” is used whereby content is submitted to search engines in such a way that some text is not clearly obvious or apparent to a targeted audience.
• Too many keywords and hidden text are used on a website. This is known as keyword stuffing. Online users are generally not appreciative of this.
• Javascript re-directs can be used whereby search engines are directed to a web page that is different from the one that is expected.
• Using duplicated content.
• Exploiting security whereby viruses or badware can be installed the moment a website or page is opened by a user.
• Trading links – many websites have a habit of trading links. This can be very misleading and disruptive to an online user.
• Creating false doorway passages to direct users to other websites that may contain irrelevant content or a collection of more links.
• Plagiarising or using auto-generated content with a high keyword density

In Conclusion
The internet market place is rife with competition. Every possibly business industry that you can think of is virtually competing online. Marketing tools are an essential means of the success that can or cannot be achieved. SEO is one such practice that can be used to better market a website, as well as its products and services by means of clever brand awareness. In practice, using SEO techniques can be done “honestly” or not as either ethical or unethical.

An update on doorway pages 2015

Google's Search Quality group is constantly taking a shot at routes in which to minimize the effect of webspam on clients. This incorporates entryway pages.

We have a long-standing view that entryway pages that are made exclusively for internet searchers can hurt the nature of the client's hunt experience.

Case in point, searchers may get a rundown of results that all go to the same site. So if a client clicks on one outcome, doesn't care for it, and after that tries the following result in the query items page and is taken to that same site that they didn't care for, that is a truly disappointing background.

Over the long haul, we've seen locales attempt to boost their "hunt foot shaped impression" without including clear, extraordinary quality. These entryway battles show themselves as pages on a site, as various spaces, or a blend thereof. To enhance the nature of list items for our clients, we'll soon dispatch a positioning conformity to better address these sorts of pages. Locales with vast and entrenched entryway battles may see an expansive effect from this change.

To help website admins better comprehend our rules, we've included elucidating illustrations and refreshed our meaning of entryway pages in our Quality Guidelines.

Here are things to ask of pages that could be seen as entryway pages:

·       1.  Is the reason to upgrade for web crawlers and pipe guests into the genuine usable or pertinent bit of your webpage, or would they say they are a vital piece of your website's client experience?

·        2. Are the pages proposed to rank on bland terms yet the substance exhibited on the page is certain?

·        3. Do the pages copy helpful conglomerations of things (areas, items, and so forth.) that as of now exist on the site with the end goal of catching more inquiry activity?

·        4. Are these pages made exclusively for drawing associate movement and sending clients along without making one of a kind esteem in substance or usefulness?

·        5. Do these pages exist as an "island?" Are they troublesome or difficult to explore to from different parts of your site? Are connections to such pages from different pages inside the site or system of locales made only for web crawlers?

·        6. On the off chance that you have inquiries or criticism about entryway pages, please visit our website admin help gathering.

The 9 Worst SEO Tips For 2015 - Best SEO tricks in 2015

It’s that time of year again. I’m looking at the quotes telling me how the “universe” is going to help me fulfil my business ambitions – if only I believe. I’ve seen the photos of Richard Branson smiling and saying “it’s really not about money”.

Unfortunately the universe will not make you money from the Internet. A positive mental attitude will not make you money from the Internet – and neither will Richard Branson.

So you find yourself looking at the blog you last updated in June 2013 and think this year is going to be different than all the other years when you really could not be arsed with it all.

There’s just one problem, your website is not on page one when you search. Heck it’s not even close, even though you have been trying to get it there for months. You look on at your competitors and think, they don’t deserve to be there. Why the fuck is Google giving them a high rank and not me?

The reality is Google doesn’t always play fair and it won’t in 2015, so what do you do? You could always look at these 9 ways to cheat.

1.       Stuff your website with keywords  

Stuff your web pages with keywords. Mention that keyword in every sentence to make your content look as natural as a penguin riding a camel in a desert (more on penguin and stuffing later). It’s not about your website visitor it’s about you and getting your website to the top with a load of indecipherable babble.  Fake interviews, made up case studies or testimonials from your imaginary friends – Knock yourself out and just make it all up. Your visitors won’t understand what you’re going on about but what do you care?


2.       Build thousands of unnatural looking links

Everyone knows how important link building is. This is why you should get hold of as many links as you can. Better still, use one of the many automated services out there that will get hold of thousands for you cheaply. That way you won’t need to spend time writing useful content and getting authority sites to pass on useful link juice. Link juice to you is like carrot juice – not worth the time or effort.

You would rather upset Google’s penguin, which is not some cuddly creature you imagined from that kids movie Happy Feet. Oh no, this penguin is your worst nightmare because it gets your website penalised for unnatural looking links.  


3.       Write useless blogs just for the SEO benefit

Keep posting content on your blog because someone you know told you to. It doesn’t matter if it’s any good, just post the crap anyway because content is king. Even if nobody is reading it, the search engines will. If you can’t be bothered to write it yourself, get someone on Elance or Odesk to do it for you for a dollar an hour in their second language. They will love you for it because they would rather spend time writing crap for you than cleaning it from toilets in their second job (which actually pays them better).


4.       Steal content from other websites  

The easy way to get content on your website is to steal it. The BBC, Telegraph, Sky News to name but a few will have plenty of news you can copy and paste onto your blog. At the end of the day news is news so what’s the point in giving your own perspective on things when somebody has already spent hours of their time researching it for you?


5.       Add duplicate titles to all your pages

You want to rank for ‘Hairdressers Burnley’ so you give every page of your website this one title. Surely one of them will be on page one this year.


6.       Write press releases and keyword stuff them

Press release distribution services are great for backlinks. You can write a press release about nothing in particular and stuff it with keywords that point directly back to your website. This content might even get syndicated amongst a whole bunch of other low grade websites diluting your own authority even further and making your website look spammy.


7.       Be fixated on keywords

Google  has taken away the ability to see the keywords people are using to find your website, so it’s back to guessing what keywords your visitors are using and not knowing what the fuck is happening. Build your website content strategy around those guesses. There are also plenty of free apps out there to help you with your keyword quest.  You can use them to keep tracking your keyword rankings day and night rather than looking at the traffic these keywords are actually bringing in.


8.       Be even more fixated on keyword phrases

We love ‘web design Wrexham’. It is because we love ‘marketing Wrexham’ that we can provide you such a great service from our ‘Internet marketing Wrexham’ offices. It is here you will find our disillusioned undergraduates on work experience churning out this keyword phrased rubbish for our shop window.  


9.       Believe everything your website designer says because he or she is ‘a techie’  

They put your website together. They even built you a fully-fledged ecommerce store with all the trimmings including payment gateways and sold you an add-on package to “evolve” your business. The one thing they forgot to do for you was figure out how to get your website on Google.

You spend months waiting while they tell you the setup is the best around and your website will float to the top all by itself.

When you lose patience after 12 months and hire an SEO consultant they go out of their way to be hostile. Your website is their baby not yours, the SEO is just some bad guy trying to steal it.

Whatever you decide to do with your website this year, good luck with it but please don’t try to cheat. It will only end in tears this time next year.

If you have any tips to add to this list I would be interested to hear them. Please leave your comments below if you like.

*content taken from: www.seoprofessor.co.uk for more detail original content visit:  http://www.seoprofessor.co.uk/the-9-worst-seo-tips-for-2014/

top 5 Best Ways to Fix Duplicate Content Issue Effectively for Web pages

Copy substance issue is one of the commonest issues in the World Wide Web. It happens when the same bit of substance is accessible to the internet searcher bots and the client on more than one URL. As an issue, internet searchers need to work a considerable measure with a specific end goal to expel copy results from their record. Additionally, as an issue of becoming spam through the utilization of boundless copy substance, Google dispatched the Panda overhaul which punished locales having copy or close copy content in them. Presently, it has gotten to be fundamental for the website admins to keep their webpage protected from any sort of copy substance punishment connected by Google. There are a few courses through which the website admins can keep their webpage sheltered from being punished under "copy content punishment" by Google.

1- Add Rel=canonical Tag 

The rel=canonical connection was acquainted in 2012 with take care of the issue of comparable web records. The rel=canonical connection component lets the web indexes distinguish a favored rendition of the URL to be considered as unique. With respect to case, if a site has 3 URL's to be specific:-

Example.com/camcorder (the first URL)

Example.com/gadgets/camcorder (Duplicate URL 1)

Example.com/electronics?item="camcorder" (Duplicate URL 2)

From the over 3 separate Url's, the same bit of data about the camcorder can be gotten to. This can result in genuine copy substance issue for the fundamental site. We can include rel=canonical tag in 2 copy URL's as given beneath:-

<head>

<link rel="canonical" href=" http://www.example.com/camcorder/ >

</head>

Including the above rel=canonical tag in the copy URL's will advise the internet searcher crawlers to property the substance of the page to the first URL this sparing the website from getting punished because of the copy substance issue.

2- Assign a 301 Redirect 

301 redirects tell the web search tools that the page has moved to an alternate area in this manner passing all the connection value and quality to the principle website. This ought to be the arrangement when the copy page has backlinks and movement coming to it.

The 301 redirection ought to be given in the .htaccess document. A case code is given beneath:-

Redirect 301/ http://mt-example.com/

3- Remove the Link 

As a rule the straightforward and the best arrangement is to expel the copy pages from your site. This will make your undertaking and the web crawler crawlers assignment much less demanding. You can uproot the pages and return 404's for them.

4- Use robots.txt or Meta robots 

An alternate favored method for settling the copy substance issue is by either utilizing robots.txt or the Meta robots tag.

Through robots.txt

Include the accompanying code with a specific end goal to square the internet searcher crawlers from getting to the copy content. This will guarantee the copy substance can be seen by the clients yet stays obstructed for the web crawlers.

Client operators: *

Deny: /copy

Deny:/duplicate.html

Deny:/unique/duplicate.html

Change the lines according to the record names and areas of the copy Url's.

Through Meta robots tag

Meta robots tag is a header level order that advises the internet searchers to file the substance of the page according to the mandates specified in the tag.

A basic order like nofollow can coordinate the web indexes to not to list the substance of the website page. An illustration is given beneath:-

<head>

<meta name= "ROBOTS" content= "NOINDEX, NOFOLLOW"/>

</head>

5- Use Parameter Blocking 

For vast ecommerce locales, parameter blocking can be utilized as a powerful answer for obstructing the copy content. To set parameter blocking, take after the steps given underneath:-

a- Log into the Google Webmaster Tools

b- Move to "URL Parameters" found under "Crawl" tab.

c- Click on Edit and select "no" starting from the drop list. A "no "shows the vicinity of copy substance in the chose URL parameter.

An expression of alert: - Be 100% certain when you are utilizing URL parameters to square comparable substance on the grounds that it can result in the non copy pages to get obstructed by the internet searchers.

For me, the favored choices are utilizing rel=canonical tag and the Meta robots tag. Both these alternatives are less dangerous and fathom the copy substance issue viably.

Doodle 4 Google 2014 India : Your Doodle on the India Google homepage!

In case you're an enthusiast of the Google Doodle and affection the way Google messes around with its logo then here's your opportunity to showcase your imagination and get your doodle on Google India's Landing page on Kids' Day, November fourteenth 2014.

With the dispatch of the sixth Yearly Doodle 4 Google Challenge, we welcome splendid youthful personalities of India to send in their innovative, tasteful and creative Doodles focused around the subject 'A spot in India I wish to visit'.

The challenge is open for all youngsters from Class first to tenth . They have to put on their reasoning caps, get out their colors and get innovative with the Google logo. Let the creative energy stream and bring alive the lovely nation that is India and your fantasy end of the line premise the subject.

A year ago, we asked adolescent doodlers crosswise over India to make inventive, tasteful, creative doodles praising Indian lady. Gayatri Ketharaman from The Religious administrator's Co-Ed School, Pune made this winning doodle.

Taking part in Doodle4google 2014 is straightforward! Simply visit www.google.co.in/doodle4google, download the structure, doodle and submit it. Simply verify your sections achieve us by October, 12 2014. We'll additionally be going to many schools in more than 40 urban areas crosswise over India to gather your sections, so watch out for the Google group!

Finalist will be welcome to Delhi for a prize dispersion occasion on twelfth November 2014 where the champs of the Doodle 4 Google 2014 will be affirmed and recompensed.

Penguin 3.0 Redesign Strikes - Put On Your Regular Backlink Insurance Shield

Google has redesigned the Penguin by and by yet this time it took around 12 months for Google to invigorate this webspam upgrade.

Google has prior told that invigorating Penguin is not a simple undertaking so we may expect a little postpone in penguin invigorates as contrasted with its sidekick Panda which continues overhauling frequently. Panda affections to get revived soon, isn't it?

So people, check your rankings at the end of the day and see whether your rankings are steady? If not, then make a point to get your common backlink insurance shield up. Penguin adores common backlinks, zero spam backlinks and definitive high trusted seed backlinks. Then again, it abhors FFA backlinks, spammy backlinks and low quality unnatural backlinks. Which side would you say you are on?

On the off chance that you haven't generally done your complete backlink dissection yet then now is the ideal time for you to do so. Keep in mind to take after the Google's third party referencing rules to keep your site protected from the after influences of the Penguin overhaul.

Google Analytics Questions and Answers - Tricks and tips SEO - Google Analytics Tips ans tricks

1- A customer named Mike visits your website via organic search at 8:54 AM and spends around 3 minutes browsing some more pages. Meanwhile, Mike opened up a new site and went to the search engine to enter some search queries. Mike again visits your site at around 9:05 AM but this time through paid search. Mike now has 2 different windows opened and both of these windows has your site opened. Mike browses some more pages of your site and finally closes both the windows at 9:17 AM How many sessions are created and how long does the session/sessions last?

Answer: 2 sessions are created. The first session starts at 8:54 AM and ends at 9:05 AM lasting 11 minutes. The second session starts at 9:05 AM and ends at 9:17 AM lasting 12 minutes.

2- For a bakery shop website, the following sessions are made in a week:

Monday: Chocolates > Pineapples > Strawberry
Tuesday:  Vanilla > Strawberry
Wednesday:  Butterscotch > Chocolates > Vanilla
Thursday:  Chocolates > Exit
Friday: Vanilla > Strawberry > Pineapple

what is the bounce rate and exit rate for the Vanilla page?
what is the bounce rate and exit rate for the Chocolate page?


Answer: A- Bounce rate for Vanilla page is 0% (no sessions began with Page A, so it has no bounce rate).
B- Exit rate for Vanilla page is 33% (3 sessions included the Vanilla page and 1 session served as an exit from the Vanilla page so 1/3*100 = 33%)

A- Bounce rate for chocolate page is 50% (2 sessions started with the Chocolate page with one leading to a single page session)
B- Exit rate for Chocolate page is 33% (3 sessions included the Chocolate page and 1 session served as an exit from the Chocolate page so 1/3*100 = 33%)

3- Consider the following scenario:

Person A clicks over your site from facebook.com, then returns to your site from google.com to convert.
Person B clicks over your site from google.com then returns directly to convert.
Person C clicks over to your site from digg.com, then returns to your site from facebook.com to convert.
Person D clicks over your site from google.com, then returns to your site directly and then again returns to your site from facebook.com to convert.
Person E clicks over your site from nytimes.com, then returns to your site from bing.com to convert.

which channel has the highest number of assisted conversions?

Answer: google.com because it participates in 3 non-last interaction sessions and assists in conversions.

4- Your client recently offered some FREE e-books downloading from his site. He wants to know, how many people are downloading the books. How can you do so with the help of Google Analytics.

Answer: We can do so with the help of event tracking in Google Analytics. The following codes will be used:

<a href=”pdfs/my-file.pdf” target=”_blank” onclick=”_gaq.push(['_trackEvent','Download','PDF',this.href]);”>Download my file</a>

This code will track every click on the download button and send the data to Google Analytics.

5- Mr. X is the owner of Asia's largest online florist shop but he recently faced a strange situation while browsing Google Analytics. His own website was listed as a referral traffic source. It was strange for him to see his own website listed as a referral traffic source under GA. How will you correct the issue?

Answer: We can add the main domain on the referral exclusion list located under tracking info. This will exclude all the self-referred traffic.

6- A user visits your site via clicking on the saved bookmark in his browser. What sort of traffic source will it get counted under?

Answer: It will get counted under direct traffic.

7- Is Exit rate a metric or a dimension?

Answer: It is a metric.

8- Mr. A has around 10 different PDF calenders displayed on the calenders page of his website. He wants to track which calender is getting the maximum clicks. How can this be possible?

Answer: For tracking the clicks, we will create a virtual pageview using the below code and add to every link displayed on the calender page

_gaq.push(['_trackPageview', '/calender1.pdf']);
_gaq.push(['_trackPageview', '/calender2.pdf']);
etc.

Note : the above content / Question is taken from www.seosandwitch.com thanks for tricky question and information. and images take from google. thanks to owner of images.